On November 28, 2025, Zhongsheng Coatings officially announced that its official website had been comprehensively upgraded and launched anew. This revamp takes "user-centered" as its core orientation, focusing on in-depth optimization in three core dimensions: visual experience, functional efficiency, and content value. It aims to break down the information transmission barriers of traditional official websites and create a smarter, more convenient, and more interactive digital service platform for global users and partners. This marks a crucial step forward in the company's brand digital strategic layout.
Upgrade the three core dimensions to reconstruct the user interaction experience
This revamp is not merely an interface iteration but a systematic reconstruction based on user research data from the past year and the digitalization trends in the industry.
Visual design: The minimalist aesthetic is deeply integrated with the brand's tone
Abandoning the heavy and complicated layout of traditional official websites, it adopts a dual-track design style of "lightweight modernity + brand recognition" - taking the main color tone of the company's brand as the base, and combining low-saturation auxiliary colors to create a professional texture. At the same time, it enhances the breathing sense of the page through dynamic ICONS and layered visual hierarchies. It is fully compatible with multiple terminals such as PC, mobile and tablet, achieving "one-stop access and smooth operation across all terminals", and solving the problem of poor adaptation for mobile browsing in the past.
Functional module: Precisely match the core needs of users
The functional architecture has been restructured in response to users' high-frequency demands: A new "Intelligent Product Search System" has been added, which supports multi-dimensional filtering by product type, application scenario, and technical parameters, with the search efficiency increased by 60% compared to the previous version. Upgrade the "Online Service Center" and integrate the functions of "intelligent customer service (7× 24-hour response) + manual consultation and appointment + after-sales work order tracking", allowing users to check the service progress in real time. A special "Exclusive Channel for Partners" has been added, providing customized resource downloads and visual query services for cooperation progress, significantly simplifying the cooperation connection process.
Content Structure: From "Information Presentation" to "Value Transmission
Break away from the old content logic of the "company perspective" and shift towards value output from the "user perspective" : upgrade the original sections into four core content matrices: "Solution Library", "Industry Insights", "Technology Research and Development Dynamics", and "Sustainable Development". Among them, the "Industry Insights" section releases in-depth reports written by the company's technical experts every month, analyzing the cutting-edge trends in [industry fields such as new energy and intelligent manufacturing]. The "Solution Library" presents the application value of the product in different industries in the form of "scenario-based cases + visual flowcharts", helping users quickly match their needs.
User feedback has been positive, and the initial results of the revamp have emerged
During the trial operation stage of the website, nearly 500 users and over 30 partners have participated in the experience test, with a feedback satisfaction rate of 92%. "The new version of the website makes it so convenient to find products. Just input the parameters and we can locate the equipment we need in 3 seconds. We can also directly view cases in the same industry, saving the time of repeated communication," commented the purchasing manager from [a certain cooperative enterprise name, such as: XX New Energy Technology Co., LTD.]. Another user said, "The intelligent customer service responds very quickly. Even consulting technical questions in the early hours of the morning can get professional answers, and the service experience has been significantly improved."
Continuously iterate to build a long-term value service platform
At present, the new official website of Zhongsheng Coatings has been fully opened for access. All users and partners are welcome to log in and explore. Please offer your valuable suggestions through the "Feedback" channel on the website to jointly promote the optimization of the platform. Meanwhile, the website will simultaneously update the company's latest news, cooperation opportunities and industry information. We look forward to working hand in hand with all sectors to jointly explore new opportunities for digital cooperation!
